Modest Fashion Goes Mainstream: 2025 Market Insights

The modest fashion market is no longer a niche segment. Research by Bath Spa University and Bournemouth University shows that Europe’s modest fashion market could grow from €56.8 billion in 2021 to around €72.5 billion by 2025, indicating that modest style is moving into the mainstream (‘Modest fashion’ headed for mainstream despite political hostility, say experts). This growth is fuelled by Muslim consumers and non‑Muslim shoppers seeking elegant yet less objectifying clothing.

Industry reports highlight the global scale of this boom. HalalTimes notes that the sector was valued at about $295 billion in 2023 and is projected to reach $402 billion by 2025, a CAGR of 7.2 % with Europe expected to exceed £62 billion in the same period (Modest Fashion Drives Multi Billion Dollar Boom as Muslim …). For brands like Miss Finch NYC, these figures underscore a huge opportunity to capture new audiences by offering chic modest dresses that blend contemporary design with timeless elegance. Commit to inclusive marketing strategies and highlight the empowerment aspect of modest fashion to resonate with a broad audience.